Why is Social Media An Asset to Any Company?
www.google.com/socialmedia
Social Media is Key to Improving Customer Relations
Many companies are stuck in a close-minded view that traditional forms of media such as direct mail as well as emailing are the best ways to connect with customers; but they are wrong! It is important that companies stay up to date with the use of technology and remain current and modern on all that social media can offer. A company can use various platforms at once as well as go as far as creating an interactive app for a smartphone. This can allow customers to learn details about the organization, upload digital gift cards, receive discounts and promotions as well as give feedback. This also creates a personal relationship with customers because it allows an interactive element so they will feel connected to their favorite company.
What Social Media Can You Use?
Social media can be used in various forms. The most commons forms are social media networks such as FaceBook and Instagram as well as microblogs such as Twitter. Blogs are also a way for an organization to engage with the consumers by posting weekly about relevant topics that relate to either specific products that are sold or tips on how to do a certain task relevant to what the company represents. Additonally, cross promoting each platform can increase brand awareness and recognition. Social media marketing is helpful in spreading brand awareness, driving sales, providing greater customer service and keeping customers coming back for more!
www.google.com/socialmediabusiness
What to Know When Using Social Media
When activating a social media site, it is vital that someone in the organization is in charge of posting frequently about various topics keeping the cusomters/followers interested in the page. The 10:4:1 Rule is a great way to assess your social media balance. It simply states that for every fifteen posts, ten should be helpful content from other sources, four should be links to your blog posts and one post should be a link to one of your landing pages. This will ensure that followers will continue to keep interest in the company and pages as well as increase likes, shares, and commenting. If a negative comment appears on any social media site, it is important that it be addressed right away!
Increase Brand Recognition
It is important to recognize that social media takes time to appear in terms of customer engagement. Social media is a great tool that will grow a company, but the results will not be immediate and all individuals in a business must be aware of the social media process. It is great for companies to interact with other companies to support and promote one another as well as capitalizing on certain events to increase attention; just not on a natural disaster! When using social media, be sure that you research a hash-tag before making it "your own" and check for grammatical errors, we know what happen to Susan Boyle, (#Susanalbumparty)...poor Susan! Also, make sure that your page is open to the public and never set on private. Most of all, keep all of your pages consistent with one another in terms of title, brand colors and theme as well as appropriate photos. Creating a social media page is simple, but must be maintained on a daily basis for the best results to arise!
Learn how to create a social media account for your company by visiting Computer.Howstuffworks.com/Internet/Social-networking !
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