What's Your Color?

 

OPI for Decades

OPI is a nail lacquer product that has been around longer than we can remember. OPI Products is a nail lacquer manufacturer located in North Hollywood, California. OPI (originally named Odontorium Products Inc.), was a small dental supply company purchased by George Schaeffer in 1981.  Soon after taking over the company, Schaeffer was joined by Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Both officials then partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They ultimately closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc. (opi.com) 

                                                                               www.google/com/opi

                                                                                                 

 OPI's Success

OPI started with only a few nail lacquer colors in 1981 and has grown to have more than 1,000 colors in various shades. With the company growing just through word-of-mouth when it first started, you can imagine the excitement the company felt when social media hit the market! OPI did not think twice as they created their own FaceBook page and Instagram displaying their product with the visual beauty it has to offer. OPI updates daily on their sites, and their USP amongst other nail lacquer brands is that it connects to the consumer on a personal level of nostalgia (who knew nails lacquers could be nostalgic?!). They also are very involved with celebrity endorsements to promote different product lines and connect with their large target audience ranging from 15 to 60 years old. Recently they promoted their new Fall 2014 Collection: Charlie Brown - Peanuts.

www.facebook.com/opi

OPI does a phenomenal job at keeping brand loyalty with their consumers, making them the most successful nail lacquer brand in the world. OPI is widely sought after by professionals and consumers for their high quality nail products. (beautybay.com/OPI) .

Show Off Your OPI

OPI's website allows you to browse and ultimately purchase their products. They have taken the idea of Instagram and consumer insight to produce an interactive element on their website that allows consumers to post their nail designs using the hastags of their lacquer name, as each color has a unique name. There is a link on the website to their Instagram page for consumers to view the countless options you can create while using their product.

 www.instagram.com/opi

Keep updated with their new collections on www.FaceBook.com/OPIProducts and www.Instagram.com/OPIProducts!

Find YOUR color at OPI.com!