Social Media Can Boost Success For Your PSA

 

What is a PSA?

A Public Service Announcement can come in multiple forms. When creating a campaign, choosing the right media outlet is vital. While deciding on which media outlet will support your campaign the best, it is important to identify your target audience. Each PSA should allow the viewer to be directed to an online website where they can access forums for discussion.

Elements To Know While Designing Your PSA:

1) Choose a message that is most relative to your target audience
2) Program directors need to know why the message is important
3) Follow up with a phone call to instill message significance
4) Include website and social media information
5) Encourage a hash-tag to spread awareness


                          

                                                                                     google.com/psa

 

Radio and Television

When pitching a campaign to a radio station, it is important to keep the message as simplistic and direct as possible. The campaign message should be no longer than 15 seconds and it must be able to connect to the community in some way or another. When pitching a campaign to a television station, keeping the campaign creative to grab the audience visually is key. The issue must be prevalent and uphold great community relations. On television an average PSA spot must be 30 seconds in length.                                                            

                                                                                    google.com/psa                                                     
                                                                                                     
As I briefly stated earlier, a campaign on both radio and television should redirect viewers to a website to find out further information where they can interact with others in the community on forums to discuss the issue and share information with one another. A PSA can also include information to follow their Twitter and FaceBook page if available and introduce a hash-tag that listeners and viewers can start using to spread awareness about the PSA. This will ultimately create a greater success rate for your the goals of the public service announcement. To find out more information on composing your own PSA visit www.ADcouncil.org.

What's Your Color?

 

OPI for Decades

OPI is a nail lacquer product that has been around longer than we can remember. OPI Products is a nail lacquer manufacturer located in North Hollywood, California. OPI (originally named Odontorium Products Inc.), was a small dental supply company purchased by George Schaeffer in 1981.  Soon after taking over the company, Schaeffer was joined by Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Both officials then partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They ultimately closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc. (opi.com) 

                                                                               www.google/com/opi

                                                                                                 

 OPI's Success

OPI started with only a few nail lacquer colors in 1981 and has grown to have more than 1,000 colors in various shades. With the company growing just through word-of-mouth when it first started, you can imagine the excitement the company felt when social media hit the market! OPI did not think twice as they created their own FaceBook page and Instagram displaying their product with the visual beauty it has to offer. OPI updates daily on their sites, and their USP amongst other nail lacquer brands is that it connects to the consumer on a personal level of nostalgia (who knew nails lacquers could be nostalgic?!). They also are very involved with celebrity endorsements to promote different product lines and connect with their large target audience ranging from 15 to 60 years old. Recently they promoted their new Fall 2014 Collection: Charlie Brown - Peanuts.

www.facebook.com/opi

OPI does a phenomenal job at keeping brand loyalty with their consumers, making them the most successful nail lacquer brand in the world. OPI is widely sought after by professionals and consumers for their high quality nail products. (beautybay.com/OPI) .

Show Off Your OPI

OPI's website allows you to browse and ultimately purchase their products. They have taken the idea of Instagram and consumer insight to produce an interactive element on their website that allows consumers to post their nail designs using the hastags of their lacquer name, as each color has a unique name. There is a link on the website to their Instagram page for consumers to view the countless options you can create while using their product.

 www.instagram.com/opi

Keep updated with their new collections on www.FaceBook.com/OPIProducts and www.Instagram.com/OPIProducts!

Find YOUR color at OPI.com!